Energy Efficiency has an impediment when it comes to being recognized as a climate solution – it lacks oomph appeal. It doesn't have Solar energy’s dazzling solar arrays glinting in the brilliant radiance of the sun. Nor does it have Wind energy’s elegantly arching wind mills, so sophisticated and alluring so as to capture the mind of Don Quixote. It doesn't even have Hydropower’s ferocious tumble and roar of water. Nope, it has none of that. What does it have? It has regulations, excel spreadsheets and technological advances. Energy efficiency is full of abstraction – at best it has cold data.
Our climate is in a bad situation; let’s just look at the data. CO2 passed 400ppm in the atmosphere, we are likely to exceed our 2°C target, and 10 of the warmest years on record occurred since 1998. If we want to do anything substantial about climate change we need to ramp up all non-carbon intensive fuels, there’s no question. Climate change is a complicated, interconnected, multifaceted problem and energy efficiency deserves to be recognized as a solution to this puzzle. By jointly messaging energy efficiency’s potential with the urgency of climate change, a previously unnoticed resource becomes more relevant. Only by acting together and leveraging the potential benefits of efficiency can we reduce our global warming emissions and “efficiently tackle climate change”.