In just its second year, Energy Efficiency Day has made incredible strides forward in raising awareness of money-saving habits, products, and lifestyle choices to consumers. What started as an idea between a handful of efficiency-minded organizations, Energy Efficiency Day grew in 2017 to involve hundreds of companies, non-profits, academic organizations, and utilities, along with dozens of state and local governments. EEDay 2017 even garnered the attention of the United States Senate, with a bi-partisan group of Senators passing S. Res 290 on October 5 declaring it to be National Energy Efficiency Day.
Hawai’i, the flagship state partner of the inaugural EEDay in 2016, joined again this year alongside North Carolina, Minnesota, Michigan, Ohio, Vermont and Virginia – all issuing official proclamations that day. Atlanta, Cincinnati, Madison, New Orleans, Pittsburgh, and a smattering of other cities across the country proclaimed Oct. 5 to be Energy Efficiency Day as well.
By The Numbers
Through the focused efforts of over 1,200 participants, Energy Efficiency Day made waves. Aside from the 27 million potential impressions on Twitter (up 68% from 2016’s 18.6M), EEDay saw recognition on broadcast media across the country, including Great Day Washington, KITV Island News, Living 808 TV, and two segments on KHON TV, reaching an estimated 3.7 million people. Before the day was done, over 15 news stories covering EEDay were published in traditional media outlets.
Every Day is EEDay
Ultimately, Energy Efficiency Day is a day of awareness, of collaboration, and of celebration. Awareness of what we can do as a collective society to ease the burden on our environment, collaboration to share new ideas, and celebration of those who embrace energy efficiency every day. Even though we only recognize EEDay once a year, the knowledge shared and connections made remain ever-present in our daily lives, transforming the way we perceive and consume energy. And the savings, well, the savings are forever.